And let the scamming begin...

Credit Jantoo.com

It is that time of the year again... the prelude to Art Basel Miami. Even though the actual shows start in December... the scouting, booking and - in some cases - scamming the artists has begun again. Last year was the wonderful scam of 100 bags with 100 cards to be handed out to a select group of collectors and galleries... for a mere $ 275.00 per artist.

This years' try and - believe me - looks legit, until you take a closer look. And that people is really what it is all about... take a good look!!!

I have removed the name of the show but not the contents of their email(s) and made my observations in blue between their lines.
Our Marketing Plan for the Art XXXX Basel, 2015 Event

An invitation to participate in an art show during Art Basel Week in Miami, Florida· Thirty Day Event – Art XXXX Basel, 2015· December 1st – December 31st , 2015
(that is nice.. a whole month... not a soul in sight after Art Basel has ended because the people are tired after 5 days of BASELTON) 

· Location – Wynwood Arts District – Best arts district in Miami
· 565 NW 27th Street, Miami, Florida
(Location, location, location...and this location is not prime Wynwood... you will not get the full blast of Wynwood, unless you are that avant-garde gallery worth roaming the streets for) 
· To be held during Art Basel Week – 200,000 art lovers, collectors and art resources descend on Miami for the art shows and fairs· Opening Vernissage – December 5th, 2015 – coinciding with the openings of the other art fairs – 3000 people expected
(Now... did they say that 200,000 art lovers are crowding the streets of Wynwood... NO, it is the whole of Miami... and they expect 3000 people to come to the vernissage... 3000 expected, doesn't mean at all that they will attend)  
· Thirty day Events – Performance art, music, lectures will be held throughout the show· Promotion – Email Marketing, Social Media, Banners, Flyers, Handouts at the larger events
(First ones are email, Facebook, Instagram, Twitter... and they will ask you to do the same. Banner is for the front of the building, and handouts at the larger events means that they haven't done their marketing.. but oh well do not worry, we will hand out a flyer at a larger event during Art Basel and who knows... ) 
· Miami Networking Professional – Hired to invite and attract collectors and art enthusiasts
(Get a popular girl to get friends over for free drinks... and the artists paid for it) 
· Event Space Next Door - Show will coincide with a number of fashion and media events held next door
(If anything, we might be able to lure in a lost soul from next door)

Our goal is the exposure of your work and with a little bit of help from you, your friends and collectors we can make Art XXXX Basel, 2015 a wonderful beginning to the art season in Miami.
(We have no real connections, so pay for the wall and bring your friends, in case our popular girl aka Networking professional cannot persuade her friends to come and have a drink... this way we make the 3000 people attending reality.)

The cost to show is $375 for a wall space 10' High X 3' Wide or 5' High X 6' Wide. Larger spaces are available!
(Oh this is good! Either you get a wall space for 1 painting of maximum 30" wide, but of course you could hang multiple paintings above each other... because you are curating your own wall. Or you can entertain either the little people (under 5') of the giants (over 5'), so you need two spaces above each other to hang on eye sight of your average person. And that is not including your 25% commission if you are lucky to sell something. 
Of course they want you to get larger spaces more money for them without doing anything) 


Now... we all want to show at Art Basel.. we might sell.. we might connect with that gallery we are dying to show in, we might even be invited to show in a different city... but these vanity places are not the places where the real buyers, scouters and galleries will go to.
There is no curating... anyone who pays, hangs aka your masterpiece could hang next to someones 8 y/o absolutely talentless nephew.
Avoid these vanity places because they don't want to show you, nor promote you... they are there to fill their own pockets with your money.

ART BASEL has begun....

Yesterday it actually started... the first events.. the first parties.. the first openings and expositions, and it will continue full blown for a week.

And I.. am showing in three shows:
A Little Brooklyn Water Tower at Elemental

Photo credit: Carol Gregoire

At Spectrum (one of the Satellite Shows in Miami - Midtown) with Life is Art :
2 collaboration pieces and my very own "Girl with the Robot Dog".

Now that last piece also made it into the Around Town Magazine under their Must See Art for Art Basel and this is what the curator Sebastian Laboureau has to say about it:

I am so happy with this, you have no idea.. little by little my hard work pays off.

At Spectrum I will also paint life on Thursday December 4... I have an idea what I will do.. but still a giant collaboration piece with 5 other artists.. it will be a challenge and fun!


Finally I am also showing 2 pieces at Midpoint in the show "North of Modern" curated by Joshua Kingston.
Here is one of them: My take on one of Goya's masterpieces but now with her own control

Dona Isabel and her Control

Yes, this year Art Basel started really well...

For all my fellow artists: street, cross-overs, outsiders, gallery-artists, etc. Have a great Baselton!!

Little Super Heroes

I have been working hard and I am pretty pleased with the result. 

First good news: I did 3 collaborations (each piece with another artist) and 2 have been chosen to be shown at Spectrum with "Art is Life" during Art Basel.... do I will not show you these yet.. come to Miami in December. Also the Girl with the Robot Dog was selected, so imagine the enormous smile on my face when I heard this.

After finishing the above collaboration, I did a collaboration with a local artist called Registered Artist for his solo show "With a little help of my friends". All the pieces in the show are - yes you guessed it - collaborations between him and another artist. We made a piece titled "Little Big Batman".

Little Big Batman
20" x 20"
Mixed Media

Then I was invited to participate in a pop-up show (yes, the one you set-up, show and break-down in one day) in Downtown Miami and liking my little batman as much as I did, I decided to make two more super heroes.

Little Captain America
14" x 18"
Acrylics on Boxed Birch Wood

Little Super Girl
18" x 14"
Acrylics on Boxed Birch Wood

Finally I also painted a little piece for that same pop-up which was sold within hours after hanging... and let me tell you it is a great feeling to see someone look at your work and falling in love with it.

The Little Girl with the Curly Hair
9" x 12"
Acrylics on 300 Lbs Cold Pressed Water Color Paper

And I a back in the studio.. working on new pieces... perhaps more super heroes... soon you will know.

The Art of Getting Money

"Be one of the first 100 artists to connect with Basel Art Collectors during opening night!"

That was the first thing I saw in a little announcement on Facebook this week for Art Basel and it tickled my curiosity, so I read on...

It only takes a moment to make an impact,that can change your life. Be one of the first 100 to have an exclusive opportunity to reach VIP Collectors during the opening night of Art Basel Week. Each premium promotional package will be given to hand selected collectors and galleries with all artist information and a sample of their work.   Let us help you stand out from the rest of crowd with our elegant and eye catching designs. We will make sure your information gets into the right hands.

Not too shabby, lets read on...

 

Give us your best shot and we'll take care of the rest.
Premium Promotional package includes:
100 double sided color and uv gloss coating
Sponsored promotional tote
VIP presence during fair opening
                                                   $285.00

To reserve your place as the first 100, Artists please have ready the following information:
- 3 high resolution images of your best work ( include size,medium and title)
- artists contact information ( website, email, phone#, social media )

Sounds great! Now let me summarize this exceptional deal for you as far as I understand it:
You pay $ 285.00 together with 99 other artists = $ 28,500.00
100 sponsored (sponsored by whom... let me think.. oh yes 100 artists) promotional totes will be prepared each with 100 double sided color and uv gloss coated card with 3 photo's + info (1 per artist).

Ever carried a tote bag filled with a 100 post cards... ever took a look inside and read all the cards?

I thought so.

Let's say the person behind this offer is of good will and spends around $ 7,000.00 on the whole package, puts it all together and makes it look really eye-catching (after all he is of good will). What to do with the rest of the earnings? 

Maybe the person will pay for a stand at one of the bigger shows at during Art Basel. Yes, the 100 artists just sponsored a stand... they are mentioned of course, just take a look in the promotional tote. 

Any of the 100 sponsors who want to their work in the stand, they can always email them for the other exhibition opportunities (with a price tag) during Art Basel Week and put "Fair Opportunities" in the subject line.

I am almost sure they mean art fair and not "honest, upright, honorable, trustworthy". 

To me it seems that this whole offer has very little to do with art made by artists but everything to do with "The Art of Getting Money".... from the artists again.

 

I will normally not vent about these offers, but I know how hard it is to get into a proper stand during Art Basel if you are not represented by a gallery. Many of the hardworking serious artists will try to find other opportunities to be part of this important art week and pay big bucks just to be shown and hopefully interest a buyer, scout and / or gallery. 

Because it should be about ART.

End of 2013

In my last show of the year I saw my name in lights!!!

In the last week of 2013 I started and finished the first of a mini series of MINIONS!

Yes, on the very last possible Sunday of 2013 this online Magazine writes about my very first Art Walk in Miami in 2014!

dominicanaenmiami.com - Monique Lassooij expondrá en el primer Downtown Walk de 2014


Now that is kicking ass!!!! :)

DIGITAL MIAMI for ART BASEL

I am really excited about the exposition Digital Miami, where I have two large paintings with my children and referring to works by 2 Dutch Masters.


Join us on Tuesday 3 and please RSVP:
http://siqueiros.com/digital-miami/

Little Kurt Cobain... and so much more

After "Little Jimi" and "Little Janis" a "Little Kurt" could not be left out.And while painting this one, I learned so much about him, that I wondered how this genius had passed me by back in the 90's. 

At first I wanted to put the words "Come as you are" in the back ground but for some reason it didn't cover him enough.. so after long deliberation I decided to go for the Nirvana logo, even though he was way more than Nirvana. 

Little Kurt

11" x 14"

Acrylics and Resin Coating on

Italian gesso panel

And now back to paint more... 6 panels of 9" x 12" for the Art Fair in Mexico City and then starting with 2 canvasses of 55" x 46" for Art Basel. Oh, and also a small commission of 9" x 12" and a larger one of 16" x 20"... and somewhere in between I have to breath... I love my life!!!

Busy, busy... and it only gets more busy...

Yes, I have been busy but all my hard work is paying off... 

First I finished "Little Adam and Little Eve". I painted them just at the precise point where God is asking "What are you doing". Adam has just handed back the apple and tries to look like it has nothing to do with him.... If Adam could, he would have "unfriended" Eve on the spot. Eve knows she will get the blame and the snake is slithering away from the scene...

 Little Adam & Little Eve

2 x 9" x 12"

Acrylics and Resin Coating on Italian Gesso Panels

I am also starting to create 6 new panels (each 9" x 12") for the Art Fair in Mexico City in October 2013 and also will have to start to paint a few new panels for Art Basel as I am in one of the Satellite Show in the Intercontinental Hotel. 

And yesterday Miami Art Scene did a little write up about me and put it all over the social network/media... 

To see the write-up, click HERE.

As I said, I am busy... but in a very, very good way!!

Art Basel @ The Station

I wanted it to keep it quiet this year with Basel... Just going 3 days to as many venues, shows and what not as possible. Just be the viewer and participating, and then a friend called and said.. We are going to do a POP-UP at The Station... are you in??? (pop-up is a one night show and I love those..in..show..out).

and I said yes.... (of course) immediately I felt the Basel-fever take over: re-worked 3 smaller (12" x 12") pieces for this show... let everybody know... tomorrow I will check out the venue... is there anything I forgot... yup... Art Basel Fever (and it feels good)...

"Found it !"

"Pretty, pretty flower"

"Zip it !"

SEVENTEEN at ART BASEL

Xavier Cortada created 17 drawings on carbon paper, as a metaphor for the impact (or "carbon footprint”) that humans have had on these species, even across the boundaries of protected nature preserves. Cortada's original drawings of the seventeen species -- including the Wood Stork, the Key Largo Rat, and the Smalltooth Sawfish-- will be on display at his studio.  

For Art Basel seventeen local artists were invited to reinterpret Xavier Cortada's "80.15 W" carbon paper drawings.

The seventeen invitees are: Vince Herrera, Ernesto Kunde, Alex Yanes, Kazilla, Sean Ritchwood, Diana Contreras, Eleazar Delgado, BMD, Anthony Burks, TMNK, Kid, Courtney Rutter, Clay Frye, Yoko Sigiura, Sri Prabha, Alexandra Seda, and me. 

I was lucky enough to get the Piping Plover as my subject, the little bird at the beach that seems to have a love-hate relationship with the tides. Below is my interpretation and it will be for sale at the exposition.

 

The Openings Reception is on Thursday December 1 at 6:30 pm till 9:30 pm at the Gallery at Cortada Studio

104 SW 9th Street, Ground level | Eastside, Suite B, 

Miami, FL